Search Content


Featured Content


Content Categories



Chav-gate

In a recent post on CRM and social networking, I suggested that the growth of forums, blogs, wiki’s etc. will mean companies have to pay greater attention to the customer experience, because never before have customers had as much scope to broadcast their opinions, and never before have people been more inclined to listen and act on them. As an interesting case in point we saw Chav-gate this week where a holiday company sent an email marketing campaign suggesting its holidays were Chav-free (wikipedia definition of Chav here for non-UK readers). Unfortunately one of the recipients was offended and decided to blog about it. Anyway before long the incident had made the front page of the BBC news web-site. I’m not certain whether this represents good or bad publicity for the holiday company ultimately, but it does illustrate the impact a small number of upset customers can have.


Related Sales Management Software Articles

Share your Google Latitude location


A few months ago, we introduced Google Latitude, a new feature for mobile and iGoogle that lets you share your location with your friends. Since the launch, a lot of you have asked "What if I want to share my location with people who are not my...

Read more about Share your Google Latitude location...

What Blogging Means To Me (And You)


Note: This is part one of a three part series on my predictions for 2009 (see part two and part three). I will be covering predictions for blogging, HR and those made by others as the new year approaches....

Read more about What Blogging Means To Me (And You)...