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Measuring customer loyalty

Measuring customer loyalty and developing a retention strategy are critical to an organization's success. The organization that understands and manages customer loyalty has a leg up on its competition. This section includes a variety of resources, news, guides and tips to building strong customer loyalty in your organization. Get up to speed on customer loyalty-related definitions and terms. Read expert advice on how to create a sound strategy and build customer loyalty using new technology. Find out how marketers are using the Web to better connect with their customers. Learn about utilizing CRM software to build a loyalty program and identifying high-value customers in the call center. Read a chapter download on creating a customer-focused CRM strategy that can help build customer loyalty. Learn about B2B and B2C loyalty programs and how customer experience management relates to customer loyalty.

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Sharing With SnapPages


Released awhile ago, SnapPages is a flash powered interface that allows you to share your hobbies/interests, organize schedules, and socialize with friends. They have three applications currently, including: Friend’s Manager, Calendar Manager, and...

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An Interview with author and MX Speaker Scott Ber


I recently had a chance to speak with Scott Berkun — designer, author, contrarian and MX 2009 conference speaker about something that has interested me for a long time, but we don’t generally talk about in the design community: failure. We build...

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